Similarities between pineapples and investing

I needed some social media inspiration and a recent trip to the beautiful country of Mozambique inspired me to use pineapples in my comparisons. Once I got started, it was uncanny the number of similarities I found between pineapples and investing, and I am sure that after this post you will also look differently at pineapples.

Not everybody loves pineapples and that is ok, but just for a moment pretend that you do. Pretend that it is a hot summer’s day on a beach in Mozambique and someone offers you a cold piece of pineapple along with an ice cold pineapple juice. Trust me, in that tropical heat you might just grab the pineapple for its coldness alone, even if you don’t like the fruit. It gets very hot in Mozambique. Needs must, however, and sometimes preference is less about taste as it is about necessity. FYI I also like pineapples on my pizza (I know… I know, I can already hear the groaning) or even in a green salad with some brie cheese… like I say,...

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The difference between winners and losers

Whether you are new to investing or have done it for years you will soon learn that 90% of the success in investing resides in your head.

Like anything in life that is worthwhile, it takes perseverance and skill to master the art of investing successfully. There is no place for immature behaviour in successful investing. Robert Deel in his book Trading the Plan, highlights the differences between winners and losers, and I want to share them with you.

  1. Winners learn from their mistakes. Losers don’t.
  2. Winners don’t blame anybody else for losing. Losers blame everybody but themselves.
  3. Winners take calculated risks. Losers just take risks.
  4. Winners learn to control their emotions. Losers have little or no control.
  5. Winners are always learning and improving. Losers don’t have the time.
  6. Winners follow a set of rules. Losers don’t have any rules to follow.
  7. Winners use their strengths and minimize their weaknesses. Losers don’t address weaknesses.
  8. Winners develop...
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The 10 Rules of Investology

I want to copy a snippet from the book Trading the Plan by Robert Deel on the 10 rules of investology. I could not have summed it up better myself.

  1. No one wins 100% of the time. If you think you are going to win 100% of the time you are wrong. The best portfolio managers in the world have negative years and the part of being successful is not beating yourself up about it. Losing is just part of the cost of doing business.


  1. Invest with a plan. Set objectives before you ever buy an instrument. Define all the outcomes, not only what you will do if the plan goes right but also what you would do if it goes wrong. Write your plan down on paper and follow it.


  1. Always look at a chart. Never buy a share or instrument without looking at the price range of the instrument over the past year at least. Even if you know nothing about technical analysis, just look at a line graph over the past year and you will see that the price action does tell a story.


  1. Have some risk...
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Open an equity account

A wise person once said…”if you really want financial freedom, you will find a way, not an excuse”  Well done on finding a way and not an excuse.

Where do I start?

  • Step one will be to open an equity trading account. You will see in one of our videos that we use the EasyEquities platform, where you pay as little as R6-20 for a R1000 transaction. 
  • There are many cool features on EE (EasyEquities). The platform is available on a desktop and an app.
  • You can start to invest as little as R100 per month.
  • You can open an account by clicking the link below.

Click here to open an equity trading account.

You will complete the application form online and send your FICA documents: eg

  • Proof of identification
  • Proof of residential address
  • Proof of bank account number
  • Proof of income tax number to [email protected]

PS. Your documents don't have to be certified.  

Please use the link above when you open an account with them. We don’t get...

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Where to start?

“Where do I start” is the right question to ask as you approach any new project. But when it comes to investing, people often run away from it because it feels overwhelming. Oftentimes, not knowing where to start, they are afraid that they might lose their hard earned money.

The truth is, investing in the stock market can be as easy as 1-2-3.

  1. Open an equity trading account. Click here.
  2. Make sure you know what share(s) to buy and how much to buy (you can subscribe to Chris-tell for R99 per month and we can help teach you how to manage the risks). Remember, risk management is a key ingredient to becoming a successful investor.
  3. Make sure the broker (the people you have an account with in Step 1) are registered with the JSE.

An equity trading account is a type of account that will allow you to buy shares or ETF’s (exchange traded funds) on the JSE (Johannesburg Stock Exchange). You will deposit money into that account once it is open and then you can buy and...

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Who do You think you are?

One of the lessons in our course is about identifying whether you are a trader or an investor. A simple concept seemingly, and in theory, too basic to actually spend a whole video on it perhaps.

However, when you have been around the stock exchange block for a while, you will know that if you are unsure of who you are in the financial market, your identity crisis will eat your account before you can say “shares”.

Indeed, when starting out as an investor, one of the best things that can happen to you, is a losing trade.

What? Yes, you read correctly.

Why? So you can learn. And quickly. How to determine the correct position size.  How everything you touch doesn’t turn to gold in the financial market. How to keep your boat afloat in stormy waters, as the markets roll and fluctuate all the time.

If this sounds like a metaphor for life, it is. I have learnt so much about life from being a trader.

I have seen time and time again, how excited traders are when they...

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